How To Niche Down And Find Easily Accessible Niches
One of the hardest decisions for sellers on Amazon KDP is choosing what types of products to sell. The options are plentiful - you can sell anything from notebooks to puzzle books, and so much more. And even if you specialize in a specific book category, there are a myriad of different niches to tap into.
So how can you make a decision that will help you land more sales and thrive with higher returns?
The answer is to niche down.
What can niching down do for your sales performance?
Before we explore the process of discovering niches, it’s worth looking into why niches are important in the first place. What can they offer you as a seller and how can they improve your performance?
A niche is a tiny portion of a market. It focuses on specific demographics, interests, locations, or demands that consumers have. Niching down is the best way to achieve a competitive edge in a saturated market.
Let’s say you’re in the puzzle book category. This is one of the high competition categories for low-content books on Amazon KDP. A lot of other sellers are actively striving to gain market share and attract more buyers. However, within the customer audience of people looking for puzzle books, there are also those with specific interests. For instance, there could be a significant portion of buyers interested in crossword puzzle books for retired people or perhaps movie-themed word searches for children.
By selling niche products, you can attract the interest of specific audiences and gain a competitive advantage over other sellers. In addition, you have a higher chance of building a loyal customer base. Why? Because people interested in specific niches will know that you’re their go-to book creator.
In summary, niching down is a strategic way to improve your performance on Amazon KDP, make your listings visible to specific target groups, and boost your money-making potential as a seller.
Using Book Bolt to discover niches
Surely, you can detect easily accessible and profitable niches by performing manual labour on Amazon. However, if you want to invest your time wisely, it’s worth discovering a way to avoid elbow grease. This is where Book Bolt comes in.
Book Bolt’s Keyword module gives sellers the power to research different keywords on Amazon in extensive detail. These could be ideas that they’ve collected from browsing through Amazon listings. They could also be keywords discovered via other research methods, such as Book Bolt’s Cloud tool.
Starting your research with the Cloud module
The Cloud tool displays all of the top-performing listings from a specific category and shows which keywords are most often used among them. You can use the keyword ideas that you’ve found interesting and run them through the Keywords tool.
Let’s look at an example. Say you’re passionate about coloring books and you want to turn your passion into a side business. You run a Cloud search for the coloring books category to explore what the bestsellers from the space are. The tool displays the most frequently used keywords from the results. Some of them could be ‘marshmallow coloring books’, ‘coloring books for children’, and ‘sunflower coloring books’. Great, you now have three niche ideas around which you can create your products.
But how do you know which ones are less competitive? By using the Keywords tool.
Finding low competition niches using the Keywords tool
Use the keywords that you’ve already discovered via the Cloud tool or time spent on Amazon and research them further using the Keywords module. By typing in keywords, the tool will display a number of related keywords. Most importantly, it will show information like the Amazon monthly search volume and how competitive the keyword is. This is precisely what you need in order to discover low competition niches on Amazon KDP.
The competition column in the Keywords tool doesn’t necessarily tell you how competitive the keyword is on Amazon. Instead, it takes data from Google and determines how many advertisers are bidding for the keyword. The more advertisers and the higher the cost of the bid, the more competitive a keyword is. Although the information is not taken directly from Amazon, it can give you a realistic idea of how the keyword is performing on that platform, too.
What makes a niche easily accessible?
So now that you have access to this information, how can you utilize it to select easily accessible niches? The ultimate goal is to opt for keywords that enjoy a lot of search volume, yet are not very competitive. This makes the keyword easy to rank for. Why? Because there are a lot of buyers searching for it but few sellers have optimized their listings for the keyword. In other words, you have a good chance of reaching the top of search results for that specific keyword relatively quickly. Competing with fewer sellers increases your chances of winning more traffic and scoring more sales.
However, when choosing easily accessible niches, consider their ability to remain profitable throughout the whole year. For example, holiday-related niches could be gold mines at certain time periods. However, focusing solely on them will leave your seller account vulnerable during the remainder of the year. If you do decide to opt for niches with seasonal popularity, make sure you’ve diversified your product portfolio. Create products that you can expect reliable sales from during different time periods. This will enable you to earn satisfactory profits all year round.
Discovering an easy to enter niche is an easily achievable task when you have the help of a reliable business intelligence tool like Book Bolt. Using the Keywords module together with other powerful tools will empower you to stay ahead of the competition, create your listings strategically, and bathe in profits.