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How To Utilize Live Seller Search In Your Niche Research

The Seller search module is a powerful Book Bolt tool that can save you hours of manual research on Amazon. It not only empowers sellers with valuable insights into what other sellers are doing on Amazon KDP, but it also allows you to choose the right niches to sell your books in. 


Niche research is an essential part of your seller strategy and can be a real game-changer for your success. 

Why is niching down important for your Amazon KDP performance?

Books on Amazon KDP can be sold in a myriad of different niches. These can be broader, like fishing log books. However, niches can be narrowed down to become even more specific. For instance, fishing log books for retired men. Niches can help any seller gain more popularity and score higher sales volumes. They can do this by providing one essential advantage - higher visibility. 

Optimizing your Amazon KDP listings for a certain niche enables you to target a specific audience. In most cases, competition for a niche audience will be lower than competition for a broad audience. Following our example from above, it’s safe to say that competition for ‘fishing log books’ will be much higher than that for ‘fishing log books for retired men’. Why? Because it’s a precise niche with a specified audience. 

The more visibility your listings receive, the higher the likelihood potential buyers will click on them and convert to a sale. In a nutshell, niches can completely transform your experience as a seller on Amazon KDP.

How Seller search can help with your niche research

Book Bolt’s Seller search tool offers users the opportunity to conduct detailed research on other book sellers on Amazon KDP. It can provide an overview of your competitors’ strategies, but it can also provide interesting ideas about the niches that the seller has been particularly successful in. 

Regardless of whether you’re just starting out with your Amazon KDP journey or you’re an experienced seller, selling in the right niches is fundamental for your progress. Once you’ve spotted a top-performing book seller on Amazon, you can access a lot of useful information about them using Book Bolt’ Seller Search.

Let’s now take a look at how you can use Book Bolt’s Seller tool to make informed decisions about the most profitable niches. 




When using the Seller module to research a specific author on Amazon KDP, one of the first things that you’ll see in the results section is the keywords box. The keywords box includes the most popular keywords that the seller has utilized in their listings. These are the keywords that they actually rank for. In other words, the seller ranks for these keywords and therefore enjoys visibility and more traffic. 

Next to each keyword, you’ll see a number, which indicates how many times the keyword appears throughout the seller’s listings from the results. It’s important to note that you won’t be able to see the full amount of active listings the seller has on Amazon. Instead, the results will only reveal the top-selling products. This is beneficial for you as you will only need to analyze data from listings that perform well. 

The higher the number next to the keyword, the more reliant the seller is on it. 

What does all of this have to do with niches? 

You will quickly spot that a lot of keywords are indeed related to specific niches. For instance, some of the results may be ‘notebook’ (56), ‘sketch’ (98), ‘jogging’ (120), ‘log book’ (100). From these results alone, you can see that ‘jogging’ and ‘log books’ are attractive keywords. This is an indication that jogging log books are a potential niche to enter. 



The Seller search module can also help you pinpoint the right niches by displaying the seller’s BSR. Say you’ve discovered a seller who is active in a certain niche, for example, children’s coloring books with animals. Researching their brand name or seller name on the Seller tool will give you two key insights - the average BSR for all listings and the BSR of each individual listing. This information will tell you how well the products sell and whether this is a niche that you can expect to make money from.  

On the other hand, imagine that you’re researching a top-performing seller who has diversified their products across different niches. You can use the BSR section of each listing to see which listings sell best. Analyze the listing to uncover the niche that it occupies and look closely for any patterns. This will enable you to discover new niches and gain confidence in their profitability. 

Cover designs


Sometimes, the quickest way to understand what niches a seller is in is to look at their book covers. After all, a niche isn’t only related to an audience, a theme, or a specific category. It can also be a matter of the colors used, the shapes and forms depicted, or the text style on a book cover. As we mentioned earlier, the Seller search module on Book Bolt will bring to light detailed information about the seller’s best-selling listings. It will also portray the book cover of every listing, empowering you to quickly get an idea of recurring patterns. You can use your discoveries to your advantage and get inspiration.


Another way to utilize the Seller search module for your niche research is to consider pricing. The tool will present every listing’s price. You can use this information to instantly see the listings that are priced the highest and see what niches they’re in. Why is this important? Because the higher the price of a book on Amazon KDP, the higher your royalties will be. Even if you’re aiming to create competitive listings with a slightly lower price, if the average pricing in the niche is high, you will still be able to make a decent profit. 

Make a note of the niches that you found are most expensive and use this to continue your research with other Book Bolt tools. 


The Seller search module on Book Bolt can help you detect the best niches and create a gold-winning seller strategy on Amazon KDP. The tool offers you the ability to save time and resources, make informed decisions, and spot niches that you might have never thought of.