In various video's and articles Neil talks about his 7 keyword strategy that could help you when you are entering your keywords in step 1 of 3 of publishing a book.
Here they are below:
- Boxes 1 & 2: Keywords related to the market - Who is the buyer for this type of book?
- Boxes 3 & 4: Keywords related to the product itself - What type of book are you selling?
- Box 5: Description Keywords - Gifts, Gag, Etc.
- Box 6 & 7: Keywords related to the niche - What terms would someone in this niche use?
It has been asked in the past as well, if the order you place your keywords matters at all. From what we understand and know, it does not, and the same weight is place on each box for their search algorithm. Unless Amazon says otherwise this is the view we have.