If you are using the Keywords Tool inside of book bolt, please watch the video about this tool first of all to give you a better understanding of it (Each tool we offer has a video on the page that the tools are).
- This can be explained in a couple of ways by changing the wording to help you understand: How easy it would be if that keyword were the title of the book because we look at other titles that are those keywords / The competition score is based on how easy it would be to rank that product on Amazon if that keyword were to act as your title.
- It's looking at those keywords as the exact match title.
- "A" means easy to rank because there is less competition.
As I said above, please watch the video about this on the page when you login to.
Also check out Snippet #11 on this page in the knowledgebase.
For more research help, please see this article we have in the FAQ as well, Book Bolt Research Help