Help CenterThe purpose of this module is to offer a real-time search of no- and low-content books on Amazon. When a search is carried out, the module will bring back all the related books in terms of the keywords entered, as well as in the specific category of books chosen.
It is useful to sellers in terms of decision-making regarding their KDP books as they’re able to get the most up-to-date information from Amazon.
Using the Products Search Module
When clicking on “Product Search”, a user will see a menu that is broken down into keywords on the left and categories on the right. The keywords that are entered can be any keywords related to the search a user is performing. The categories, on the other hand, can be selected from the drop-down menu. A user can select from the following categories:
- Notebooks
- Journals
- Music sheets
- Calendar
- Planner
- Coloring book
- Activity book
- Puzzle book
- Comic book
- Guest book
- Logbook
- Tracker
- Sketchbook
- General
The “General” category is the default category and it can be used when a user wishes to look for specific keywords across all categories of no- and low-content books. This is as opposed to narrowing down their search to only journals, for example.
The first step in the process of starting a product search is to enter the keyword in the keyword field. The next step is to select the category. You can either choose “General” for results that will be aggregated across all categories, or pick a specific category related to your search. When ready, click on the “Search” button.
The software will now bring back all the relevant results of the best-selling no- and low content books.
Understanding the results
The first thing you will see when the Products module results are brought back is a summary box of the search. For example, this box will confirm the keyword you used, indicate the total number of results that were associated with your search, provide the best-sellers rank (BSR), the lowest price, highest price, and average price, as well as the category you chose.
Underneath this search box, you will see the actual results of the search. The results that pop up will be divided into two parts: results that appear on the left and those that appear on the right-hand side.
On the left-hand side, the results shown will indicate all the best-selling low-content books for the search terms and category you chose. They will be ranked according to BSR with the best-selling items being at the top of the list and the least selling items being last on the list.
On the left hand side of the products column, you’ll see details of each no- or low-content book product. These will include the title of the book, the author, the ASIN, the price, how many reviews it has, the BSR, when the book was published, the estimated number of sales per month, and the description. On the far right of each product box is a little heart icon. It is clickable, and when you click on it, the particular item will be added to your favorites. This will enable you to save the information to take a look at later.
In the right-hand side column, you’ll see the most used keywords in the best-selling books and the keyword count for the keyword you entered. Underneath this box, also on the right-hand side are the related keywords with a number next to them, which represents the number of times they are searched for per month.
Putting the module to practice
Let’s say that you want to compete in the guest book category of no-content books on Amazon KDP. You have noticed that floral covers are popular among a demographic that you want to target. Try entering the keyword “cherry blossom” in the keyword field and choosing the “guest book” category. This will show all the best-selling guest books on Amazon KDP, which have included cherry blossom in their title or the keywords describing the product. Most of the time, this will also mean that the cover of the book features an image depicting the keyword - in this case - cherry blossoms, leaves or trees.
You will then be shown the average BSR for these products, which will give you an idea of their popularity among buyers. Examine the listings relevant to your search below to get a more specific idea of what sells.
Crucially, in the right-hand side column, you will be able to see the keyword count and the related keywords search volume underneath. This column is important, because it will give you new ideas for research and possibly new ideas for products to create and list on Amazon KDP.
When to use the Products module
Product searches can be performed by sellers in the first stages of their research process to determine what is already popular on the Amazon marketplace. If you’ve started off your research with the Cloud tool, you may have noticed a common theme among the best-sellers in a given category - for instance graduation parties in the guest books category.
By entering “graduation” in the keywords box, and picking the guest book category in the Products module, you will see all the best-selling listings containing that keyword. You will also get an idea of the price other sellers are asking, therefore figuring out what you might get in terms of profit. Crucially, however, you will be able to confirm or deny your observations by examining the average BSR. This will narrow down your focus even further.
For more advanced users, the Products module will help you see how top-performing sellers have employed their keywords. You will get an indication of what works and what doesn’t by examining the keyword count and the related keywords search volume to the right.